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Simplex Minds is a lifestyle brand I started and continue to build with different young creatives across the US. We are a lifestyle brand for young creatives by young creatives that focuses on creative growth and journey through exploration and experimentation.
Our content can be broken down into three main pillars:
- Features
Features is where we explore and breakdown the work of those who are making the complex look simple. We take a deeper dive into their body of work and see what we can learn from them. This gives our creatives a safe space to learn and explore, while also teaching those in our community something new.
While you can learn a lot from seeing finished pieces, a lot can be learned from the process behind the work. At Simplex, we do our best to push ourselves into new spaces creatively. When exploring these spaces, we encourage our creatives to document their process. We aim to document the highs and lows of the journey and to be as transparent as we can with our process. Hopefully, through this work, others can see themselves in us and be inspired to go after projects they've been scared to attempt.
It is easy to stay within what is comfortable as a creative. This can often times stagnate ourselves and stunt our creative growth. With challenges, we want to push our team to think differently and create projects for the sake of creating. The objective of challenges is to make something they would not normally make and expand their thought process.
